Collaborating with graphic designer Top Hat, Reuben's Brews refreshes the look of their mainstay beers.
Press Release
Seattle, WA—Reuben's Brews is proud to unveil its refreshed cans for your everyday favorites. Known for its commitment to crafting beer from the glass backward, they took the same amount of care and devotion to refresh the outside of the can as they do to brew the beer inside.
And while the precious nectar inside the cans hasn’t changed, the update goes beyond mere aesthetic changes; it deepens the connection with each beer. The iconic 'r' has been subtly enhanced to offer a window into each beer's story, and the addition of a new silhouette invites customers to explore the depth behind every can design.
Whether it be the spires of Prague on Czech-style Pilsner or the machinery on Robust Porter representing that this beer is one of a handful that has been brewed on all three of its brewhouses, each beer has its own unique story to share.
"Just as we all update our wardrobes over time but are the same people underneath, our cans have updated their look but are still the same great tasting beers at heart," said Adam Robbings, co-founder at Reuben's Brews. "We spend every week making our beers just that little bit better, working to add delight to your day. It’s been a really fun project to brighten up our cans and better share each beer's story!"
Like their last refresh in 2019, the new designs are consistent but quite different. Working with Top Hat, the essence of the current color schemes has been maintained, while boldly highlighting the Reuben’s cursive “r” on each can. This change reflects a natural progression of the cans over time.
In addition to the can upgrade, the refresh includes the introduction of new 12-pack boxes, merchandise, and Point-of-Sale materials—these stories will bring life to each of the beers.
Expect the new designs to roll out across the Pacific Northwest from late June onwards. Or visit the Reuben’s taprooms to experience the refreshed look and feel of your favorite Reuben's beers. Let's raise a glass to crafting relationships, one beer at a time. Cheers!
For more information about Reuben's Brews and its 2024 brand refresh, visit reubensbrews.com.
About Reuben’s Brews
At our family brewery in Seattle, Reuben’s Brews offers something for everyone. Named after our co-founders’ first-born child, we brew from the glass backward, designing each beer with intention, unbound by constraints. Because the extra effort is worth it. From your everyday favorites to our innovative new releases, our goal is to make your day just that little bit better.
